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Original Xbox One policies were ‘pioneering’, could return in the future

| September 4, 2013

Original Xbox One policies were 'pioneering', could return in the future News  Xbox One

Microsoft caught a lot of flak for their strategy when the Xbox One was announced.  A form of DRM for the console wasn’t exactly the best selling point, or way to put their best foot forward.  But perhaps it was how Microsoft shaped their message during the initial reveal of the Xbox One that was the real problem.  According to Microsoft’s Albert Penello, the company’s policies were “pioneering” in the digital space, and they are actively looking for ways to get them to return.

“We’ll bring it back when the time is right”

In a interview with the Gamespot, Penello reveals the company’s interest in bringing back things like Family Sharing to the Xbox One.

“I think if you go back and you look at some of the things we said, that was one of the places that we were actually trying to pioneer. We were trying to implement the ability to trade [and] loan digital games with your friends which is something that no one else was doing. I believe, in retrospect that people have calmed down and gone back and actually looked at what we said, people are starting to understand, ‘Wow, they did want actually to allow me to loan and trade’ which other digital ecosystems don’t want to do. And so, yeah, I think we need to do that. That has to be part of the experience. Right now, we’re focused on launch and we switched the program back to discs, because that’s what customers wanted.”

“We’ll bring it back when the time is right,” concluded Penello.

So how will that work on the Xbox One?  The Microsoft Rep didn’t lay out any real plans to bring back the program, just that he gets a lot of emails from fans that would like to see its return.  Since this is likely tied to a digital future for the Xbox One, it’ll likely be re-implemented when the concept of digital only is more acceptable for the wide audience of Xbox One patrons.

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  • Mattress

    God damn it MS! It is so damn simple!

    If people buy the game Digitally then they should be able to use the Family Share function – You will KNOW for a fact that they can’t be sharing a physical copy with their friends (while also sharing it online) because they won’t own one!

    If people buy a physical copy of the game then they are not able to use the Family Share function. Why? Because they have the ability to share the physical copy of the game.

    If MS instituted something similar to this and started to drop digital prices (much like Steam does) then you would see mass adoption of digital downloads.

    I, personally, could care less about being able to trade and re-sell games onwards.

    • avi

      i agree. if ms did that, that’d be totally cool.
      I’d just buy the digital versions of all games.

    • GK15

      When they talk about bringing back the family sharing plan when the time is right, it is most likely in reference to digital purchases.

      I can’t see them going back to a 24 hr online check in, which some people would love to believe.

      • Mattress

        I’m going full digital this gen in the hopes that family sharing does return as you suggest. Also the Mrs hates the ugly games boxes haha. How about yourself?

        • GK15

          I like digital games. I like the idea of being able to game just by saying “Xbox, go to game..” I also like the idea of being able to take my digital library with me anywhere I go.

          I don’t like paying $60 for a digital game however. Maybe some like Halo, Mass Effect, Dragon Age, etc., but I’m much more in favor of a Steam like sales model. I’ve gotten some fantastic games on Steam for under $20 and I just love it. It also gives money to the Devs/Pubs instead of just the used games store.

          I would rather go all digital, but I’ll wait until they have an attractive sales model. Netflix, Epix, HBO GO, even Xbox Video store are all great and affordable. Instead of buying a blu ray for $20, I can stream an HD movie for $6. Seeing how I usually watch most movies 1-2 times max (with certain exceptions to great movies), this makes more sense for me.

          I’m sure a good sales model for digital console games will come out soon though! :)

  • Facts Romana

    A move in the future to reverse the reversals would definitely be met with mixed reactions. Though it is true that their original policies were “pioneering” and actually full of potential, it must be remembered that the outcry was so great that the reversals had to be instated in the first place. It would be a good idea for them to tread carefully and evaluate their options post launch.

  • njb

    DRM is never a good thing.

    I can understand Games that are online only, but if its singleplayer why do you need to have a constant connection.

    If i have brought the physical product i have the right to play it when i want not how the publisher demands you to play.

    Digital Versions are different, i dont support it fully because they will bump everyone and you dont technically own it your paying a fee to lease it. Steam is a strep in the right direction, MS will just milk all they can, digital versions of games that are like 5 years old are still RRP on the Live store.

  • Allen

    It’s pretty simple. When games are all digital format and consoles don’t even offer the physical medium then the DRM will come back.

    What we need to do to is try to get those prices low or get them to give us incentive for buying the digital copy.

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