Yesterday saw the announcement of Pokemon Go’s first corporate partner in Sprint, turning thousands of the company’s retail locations into Pokestops and gyms. Today we sees the addition of Starbucks to the promotion, adding thousands more Pokestops and gyms to Pokemon Go, all at your local Starbucks. And to celebrate this new partnership, Starbucks is going to feature a Pokemon Go themed drink for fans to try out while they play the game.
“We are happy to announce that Starbucks is now an official partner of Pokémon GO,” reads the announcement from Niantic. “Starbucks has a long-standing commitment to providing spaces for social interaction and real-world community building in its extensive network of locations. We appreciate their role in creating safe, welcoming locations for people from all walks of life to come together for refreshment and social engagement. Starting 11 A.M. PST on December 8th, this new partnership will transform 7,800 company-operated Starbucks stores in the United States into PokéStops and Gyms, giving Trainers even more places to play and to engage with their local Pokémon GO communities. And to cap it all off, Starbucks is creating a special-edition Pokémon GO Frappuccino for everyone!”
This deal had been rumored for some time due to a number of leaks from Starbucks employees. Along with the leak of the promotion itself were hints that this would coincide with the release of Gen 2 Pokemon to the game. We now have seeming confirmation from Niantic that this is going forward, with an announcement on December 12th about new Pokemon being added to the game.
Pokemon Go launched to huge player numbers, but that playerbase has dwindled as of late. Many attribute this to different reasons, including the game featuring little actual gameplay, and some very off putting decisions by the developer, Niantic. Events, such as during Halloween, have brought a lot of players back, but we’ll have to wait and see if these corporate sponsored promotions do the same.