Around AOTF ×
Platforms
More

Microsoft Reportedly In Talks To Extend PUBG Exclusivity Deal

| October 3, 2017

Microsoft Reportedly In Talks To Extend PUBG Exclusivity Deal News  Xbox One PlayerUnknown's Battlegrounds Microsoft Bluehole Studios

If a recent rumor is to believed, Microsoft is in talks with the creator of PlayerUnknown’s Battlegrounds about extending their agreement to publish the game exclusively on the Xbox One.

The initial report was published on Bloomberg, which credits “people familiar with the matter” as the source for this alleged development. Unfortunately, there were no direct statements taken from any potential party involved except for Microsoft, who, naturally, declined to comment on the matter.

“Right now, the team is solely focused on bringing the best game possible to Xbox One and PC. We have nothing further to announce at this time,” a spokesperson said.

However, even if this is still just a rumor, extending PlayerUnknown’s Battlegrounds’ exclusivity on the Xbox One sounds like a move that Microsoft could (and should) make.

PlayerUnknown’s Battlegrounds is this year’s breakout hit, taking PC and the streaming community by storm. Since its debut, it has broken all sorts of records and has even been considered a potential Game Of The Year candidate despite it not even being finished yet.

With that level of success, it should be of no surprise that the game has done well financially. According to 38 Communications, a firm which keeps track of unlisted Korean stocks, developer Bluehole’s valuation has increased five-fold within a mere three months and is now worth  5.2 trillion won ($4.5 billion).

And that’s the success Microsoft was trying to capitalize on with its exclusivity deal. As you may already know, PUBG is slated to arrive on the Xbox One later this year and will remain exclusive for a set period of time before it potentially becomes available on other platforms. The first among these seemed to be the PlayStation 4, following reports claiming that Bluehole was in talks with all of the major platform holders to bring PlayerUnknown’s Battlegrounds to different consoles.

If this rumor is true and the exclusivity deal is indeed extended, however, then those on the PS4 (or any other potential platform) will have to wait a bit longer before they can get their hands on PUBG. In the meantime, Microsoft will be free to gain as much revenue as the title allows with no fear of competition.

That said, one has to wonder just how much extending the exclusivity deal would cost Microsoft. As stated before, Bluehole has made a considerable amount of money just from the Steam version alone, and only stands to make more by expanding to multiple platforms. PUBG remaining on the Xbox One for an extended period of time is great for Microsoft, but benefits Bluehole far less. As such, Microsoft could very well have to pay a hefty sum to make this deal a reality.

Become a contributor and write about games at AOTF!
Say Something
  • All Seeing Eye

    Just let it come to all platforms.

    • Astronomical

      Not saying it’s right, but this is one of Microsoft’s only big things to look forward to.

  • All Seeing Eye

    Just let it come to all platforms.

  • Jason Fisher

    Good ole Xbox. Clinging to what little they do not have.

  • Jason Fisher

    Good ole Xbox. Clinging to what little they do not have.

  • Game Over

    But I thought Phil and the Microsoft goon squad said they didn’t believe in exclusives. They just want to get PUBG so Xbox fans have SOMETHING to play on their consoles because they certainly aren’t making anything worthwhile. Forza 7 is pretty much a flop, CUPHEAD they don’t own the IP, and neither do they with PUBG. Microsoft just doesn’t know how to make games. Halo is pretty much dead after Bungie left, Gears is a shell of its former self. Microsoft needs to face facts and either start buying studios that can actually make good games or just get the hell out of the console business because they aren’t adding anything useful anymore.

  • Game Over

    But I thought Phil and the Microsoft goon squad said they didn’t believe in exclusives. They just want to get PUBG so Xbox fans have SOMETHING to play on their consoles because they certainly aren’t making anything worthwhile. Forza 7 is pretty much a flop, CUPHEAD they don’t own the IP, and neither do they with PUBG. Microsoft just doesn’t know how to make games. Halo is pretty much dead after Bungie left, Gears is a shell of its former self. Microsoft needs to face facts and either start buying studios that can actually make good games or just get the hell out of the console business because they aren’t adding anything useful anymore.

  • crizz1066

    This here justs show how Philly boy and M$ will lie and spin to the meida, whcih half of em soak up. Without even questioning.

    How many times did Phil say he doesnt like timed exclusives as itr hurts indutry. I tell you right up until the launch pof their new machine, which their banking will out sell the competition. Same with cross play, no when infront, yes when stuggling at the back.

    M$ only intrested in your pennies people, nothing more.

  • crizz1066

    This here justs show how Philly boy and M$ will lie and spin to the meida, whcih half of em soak up. Without even questioning.

    How many times did Phil say he doesnt like timed exclusives as itr hurts indutry. I tell you right up until the launch pof their new machine, which their banking will out sell the competition. Same with cross play, no when infront, yes when stuggling at the back.

    M$ only intrested in your pennies people, nothing more.

Related Popular Bluehole Studios Content