SEGA Europe is changing the way that they relay information about their games to the public, following the bad press received after the Aliens: Colonial Marines launch. The action by SEGA will add a disclaimer to all videos that basically says that what you see isn’t representative of the final product.
“Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game,” said Niall McVeigh of the UK Advertising Standards Authority. “Sega agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played,” Games Industry reports.
It’s said that the agency received numerous complaints from fans that were displeased with the advertising of Aliens: Colonial Marines, and that the game was grossly misrepresented to the fans. Gearbox has acknowledged the discrepancies between early footage of the game showed at preview events, and the final product that was sold to consumers.