After a huge showing at E3 2013, Sony is starting to worry about demand for the PS4. The electronics maker is now warning consumers that those who don’t pre-order early, might be left out in the cold come this holiday season when the console releases. According to an interview with Jack Tretton, the CEO of Sony Computer Entertainment America, demand may be too high this holiday season.
Consumers are interested in excess of what we can manufacture, said Tretton
Tretton told Forbes that interest in the console is higher than the company is able to manufacture at this time.
“I certainly think, given the technology that we’re offering, given the software lineup, given the price point we have, that we’ll have consumers interested in excess of what we’re able to manufacture,” said the CEO.
This is definitely not good for those that haven’t pre-ordered their systems yet. All signs are pointing to Sony having the same issues that they had during the PS3 launch, where it was hard to find the console for months following its release.
Given the fact that the console is noticeably less expensive, and gamers have had an extended life-cycle, many will be chomping at the bit to get their hands on the new hardware. Sony’s $399 PS4 will release sometime this holiday season, many are expecting the console to launch in October or November.