Star Wars 7: The Force Awakens is less than five months away from release, as hard as that can be to imagine. While the prequel movies may not have been the most well received, they still did well in the box office, but one of the biggest in the industry is now predicting The Force Awakens to basically break every known opening record.
Deadline is one of the most respected and knowledgeable sources in the industry and they are constantly reporting on movie tracking and predictions. However, what they are predicting with Star Wars 7: The Force Awakens seems like a stretch, even for Star Wars. They are predicting right now that they will break the global opening record with $615M+, with a US opening weekend of $300M.
Star Wars 7: The Force Awakens will hit theaters on December 18, a time of year where movies usually make a bunch of money due to having long legs, rather than a really big opening weekend. Movies like Titanic and Avatar that made incredibly numbers in their run did not break opening records, but instead just stayed strong.
Just for comparison, Jurassic World surprised everyone by breaking the all time global opening record at $524.4M, with a domestic opening of $208.8M. It just seems near impossible that Star Wars 7: The Force Awakens could make almost $100M more than that around Christmastime, when everyone is busy shopping and usually still in school at the time for kids.
Star Wars does have that nostalgia factor going for it though, with so many disappointed by the prequels too. If there was a movie that ever could break out and do insane business in December, it would be Star Wars, but I personally think Deadline is stretching a little too much here.
Published: Aug 27, 2015 07:24 am