The Crew Surpasses 12 Million Lifetime Players

While Ubisoft’s The Crew isn’t a game that you hear about all the time anymore, it nevertheless has been a success for the company. Now as we’ve passed the game’s second year on the market, Ubisoft has shared some impressive numbers regarding the amount of players that have taken the game for a spin.

Ubisoft announced on its official blog that The Crew recently surpassed 12 million lifetime players, who have played “more than tens of thousands of years’ worth of in-game hours and taking over 30,000 in-game pictures daily.” To celebrate this milestone, members from the Ivory Tower development team have shared how excited they are that the game continues to do well.

The first message comes from the game’s director Stéphane “Fergus” Beley, who said “Every time I realize how strong and growing our community is, I can’t help but get emotional. Releasing The Crew was a childhood dream come true: building a whole universe dedicated to exploration, competition, adventure, and creating glorious moments with friends or solo, behind the wheel of our favorite rides. I’ve never thought this vision would strike a chord with so many and I am always thankful to see how more and more players connect to this world, filling it with their own challenges and creations.”

Next we have lead game designer Paul Narducci, who notes that “From low-key road trips on country roads to exhilarating chases across the most iconic cities, I’ve lived countless adventures at your side these past two years. And even if I’ve designed a lot of challenges and missions in The Crew, I have to admit I’ve been whipped pretty badly by some of you in PVP! I still have a couple of aces up my sleeve, though, and today I’ll give away one of them: when you want to drift, just hold A & B at the same time – That’s called power drifting, and that’s my gift to all those who keep challenging us, helping us deliver the best experience possible, and giving us the ambition to always go one step further than expected. After all, this is your game too!”

Plenty of the other members of the team sounded off on the milestone, including the likes of the player experience director, art director and more. You can check out all of their reactions by clicking right here.

These numbers are all the more impressive considering the lackluster launch and poor critical reception that the game received, which it initially seemed like it wouldn’t recover from. However, as time passed and more patches were released, more and more people jumped on board.

The Crew is available for PlayStation 4, Xbox One and PC. We covered the game when it launched at the end of 2014, giving it 2.5/5 stars in our review.