Around AOTF ×
Platforms
More
Mobile

Zynga buys OMGPop, acquires Draw Something

by | @AttackFanboy | on March 21, 2012

Zynga announced today that they have acquired OMGPop, the developers of the overnight sensation “Draw Something”.  The deal was said to be made for around $200 million dollars.  A Zynga representative explained how the deal made sense for the company, giving them a more diverse portfolio and one that isn’t necessarily reliant on Facebook.

Draw Something has become extremely popular over the past six months since its release.  The game which pits players in a Pictionary style setting has been downloaded a whopping 35 million times, and has been labeled as a “cultural phenomenon” by Zynga themselves.

Zynga’s stock has been on a roller coaster ride since its IPO debut.  Investors are worried that Zynga will need to shell out hundreds of millions of dollars every time a game like Draw Something comes along and steals the spotlight in the mobile/social space.

 

 

Read This Next
Oculus Rift ‘Should Include Ads’ says Facebook Exec
Oculus Rift ‘Should Include Ads’ says Facebook Exec

The Oculus Rift was pretty much a consumer darling since its inception. Launching on Kickstarter, fans quickly rallied around the...

Former Xbox Head Don Mattrick Leaves Zynga
Former Xbox Head Don Mattrick Leaves Zynga

Don Mattrick should be well known among gamers these days. As the former head of Xbox, Mattrick made a name...

This War of Mine DLC Helps 350 Children Affected By War
This War of Mine DLC Helps 350 Children Affected By War

Last month, the developers of war survival platformer This War of Mine, 11 Bit Studios, launched a fundraising campaign to...

Say Something