Zynga announced today that they have acquired OMGPop, the developers of the overnight sensation “Draw Something”.  The deal was said to be made for around $200 million dollars.  A Zynga representative explained how the deal made sense for the company, giving them a more diverse portfolio and one that isn’t necessarily reliant on Facebook.
Draw Something has become extremely popular over the past six months since its release. Â The game which pits players in a Pictionary style setting has been downloaded a whopping 35 million times, and has been labeled as a “cultural phenomenon” by Zynga themselves.
Zynga’s stock has been on a roller coaster ride since its IPO debut. Â Investors are worried that Zynga will need to shell out hundreds of millions of dollars every time a game like Draw Something comes along and steals the spotlight in the mobile/social space.
