Today during its quarterly conference call, social games maker Zynga announced that it would be entering the real-money gambling arena. Dependent on licenses in the territories that Zynga intends to enter, the company is looking to push into specific markets in early 2013.
Zynga executives noted that while the American market is certainly desirable, it is currently not on the list of places where the company intends to expand the real-money gaming applications for its titles.
Zynga already has in-roads for this real money gambling. They currently have millions of players who currently play their poker, slots, and bingo titles albeit just for fun. After going public in 2011, Zynga is currently one of the worst performing stocks in the market, seeing its stock value plunge by nearly 2/3 in 2012.
Despite one of their newest games rocketing to popularity in recent weeks, Zynga disappointed Wall Street and dropped over 40% during the announcement.