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Has PlayStation lost its luster?

One analyst discusses the problems that Sony faces with the PlayStation brand.

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Has PlayStation lost its luster?

by on January 6, 2012
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Has PlayStation lost its luster?

There was a time when Sony and the PlayStation brand were synonymous with gaming. The PlayStation was the biggest video game brand on the planet, offering core gamers experiences that they couldn’t find anywhere else. Sony’s current generation home console, the PlayStation 3, offers this same experience as its predecessors. A wealth of first party content that can’t be found elsewhere, a powerful system, capable of incredible gaming experiences. However, “not all consumers have gotten the word,” says gaming analyst David Cole in a recent interview with Industry Gamers.

“The PS3 is an incredibly robust system with a great content library,” Cole said. Unfortunately for Sony, not all consumers semm to have gotten the word,” concluding his thoughts on the PlayStation 3. It’s not just the PlayStation 3 that is giving Sony fits these days. The recently released PlayStation Vita has gotten off to a controversial start, with sales dropping week after week since release in December.

The Vita could be having the same early issues that the PS3 had. The exorbitant price just isn’t easily justifiable to gamers, especially when there are comprable, and in some cases better alternatives on the market. Cole also believes that “it will take a while for Sony to build momentum around the Vita.”

Most importantly, the analyst thinks that Sony’s Resolution for 2012 should be to “bring back consumer excitement around the Sony and PlayStation Brand.”

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