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PlayStation 3 battling the Wii U head-on with family friendly lineup in 2012

by William Schwartz on July 24, 2012

The Last of Us, God of War: Ascension, Beyond: Two Souls and other “core” PlayStation 3 titles aren’t due out until 2013. Because of this, you may have noticed that 2012 will be pretty barren for the PlayStation 3 and its core demographic. Instead, the titles that are coming are of the more “family-friendly” variety.

According to Shuhei Yoshida of Sony, this is because the PlayStation brand has been neglecting this group of game players. This year we’ll see games like Sky Cooper: Thieves in Time and PlayStation All-Stars Battle Royale take center stage.

“We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially a new IP like The Last of Us,” Yoshida explained in an interview in the latest print edition of Game Informer Magazine.

“Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.”

It’s certainly a good time for the PlayStation 3 to take a family friendly approach with the impending launch of the Wii U just around the corner. Nintendo has had this demographic of gamer on complete lock-down for this entire generation, and again intends to appeal to them with wide variety of new gameplay experiences with its Nintendoland product.

Will Sony’s first party offerings this year be enough to sway shoppers on the fence about what games console to purchase for their families this holiday season? We’ll have to wait and see. A rumored lower-priced PS3 Super Slim model could help this initiative even further.

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  • Frank

    If the 16 gig slim is actually $150, this could be huge for Sony. Seeing as rumors say that the Wii U might be $300, I really doubt casuals will jump in it like they did the Wii. And they might not even care about the price at all. Wii U seems as it is aimed at hardcore gamers more so than the Wii was. Either way, the super slim ps3 might be the smartest thing Sony has done since releasing the slim back in ’09. Job well done.

  • SuperTrainStationH

    PlayStation 1 and PlayStation 2 built their success on being consoles that appealed to all gamers, and both of those systems had very, very strong family friendly lineups at the forefront of their libraries throughout their lifespans.

    This archetype of the PlayStation this terminally hardcore, “M for macho” adults only console geared towards gritty action games and first person shooters really only started to come about with PlayStation 3, and looking at some of the titles that defined the PS1 and PS2, it’s really bizarre that PS3 having a family friendly lineup in addition to their more mature games is being considered a major shakeup or gear shift for Sony’s approach with the PlayStation brand in general.

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