Is $499 too much to pay for the Xbox One? Â According to Microsoft it isn’t. Â Following the console’s E3 2013 reveal, and Sony’s subsequent undercutting with the PS4 price announcement, many started to question whether Microsoft is charging to much for “The One” at $499. Â Microsoft’s Don Mattrick thinks that the price is spot on, and that the company is “over-delivering value” at that level.
Speaking in an interview on Bloomberg, the Microsoft executive explained the company’s stance on being the most expensive machine for the next-generation.
“We’re over-delivering value against other choices I think consumers can get. Â Any modern product these days you look at it and $499 isn’t a ridiculous price point… We’re delivering thousands of dollars of value to people, so I think they’re going to love it when they use it. Â We’re really making the living room your center of fun for your family.”
While $499 might not be an exorbitant price for consumers to stomach, the policies that Microsoft is introducing on the new system seem to be the major sticking points for most. Â As Microsoft looks to usher in an era of entertainment delivered through digital channels, they’re implementing many features that are seen as anti-consumer measures.
Published: Jun 17, 2013 11:47 am