Nintendo has released the English slides from their third quarter financial report. Full of interesting stuff, one piece that was hiding among the swath of information was one line that amiibo hunters will really want to read. When discussing the “sell through” rates of some amiibo figures, Nintendo commented on how many are already completely sold out. Some of those sold out shortly after launch. And it looks like Nintendo will be taking this into account and is considering some additional production runs on the rarer figures.
We will consider additional production in cases such as when an amiibo figure sells out shortly after launch
The specific quote reads “It is difficult for us to promise to continuously ship all of the amiibo figures. We will, however, consider additional production in cases such as when an amiibo figure sells out shortly after launch, an amiibo is indispensable to play a certain game, and when we receive a lot of requests for an amiibo figure from consumers and retailers.”
The actual slide shows that while other figures sold more overall, the top amiibo for sell through rates were Marth, Villager, Wii Fit Trainer, Pit, Captain Falcon, and many of the others that collectors have been complaining about since launch. Many of these figures were sold out within the first day after launch, meaning Nintendo might consider some additional production runs on these ultra amiibos.
We’ve already seen this happen with one amiibo, Marth. This is likely due to all three reasons that Nintendo gave fitting his figure perfectly. Not only has he sold out nearly everywhere, but he will also be used in an upcoming game, and has been highly requested by fans. It seems that others that fit this bill might get the same treatment in the future.
Published: Feb 17, 2015 08:44 am