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Blizzard Revives the Battle.net Name

by Kyle Hanson

starcraft

Just under a year ago Blizzard announced that their long running and extremely popular online multiplayer service Battle.net would be renamed, becoming more focused on the Blizzard moniker. The steps for that were rolled out over the last few months, but it seems that the backlash was larger than the company anticipated. In response, they have announced that Battle.net will return in the form of Blizzard Battle.net.

“When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging,” explained Blizzard. “We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

“Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well.”

The new name will be used online both for the service and in all written notices from Blizzard. The announcement comes alongside the release of the new and improved Starcraft, making fans pretty happy today.

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