Call of Duty is past it’s prime, or at least that’s what I got out of this article from Kotaku where an interview was conducted with EA head John Riccitiello. Â EA has been talking about dethroning the CoD franchise for years now, while the game has just gotten bigger and bigger. Â Now with the flustercluck that was Infinity Ward’s demise, and the lukewarm reception of Black Ops. Â The CEO thinks they are now ready to take down the monster.
Riccitiello told Stephen Totilo of Kotaku
There’s a simple way to do it. Â Make a better game, and make a better game again. If I had to pick the story I’d like to play out next year is we ship a 90 and they ship an 85. He continued. Â Activision has an awful lot of momentum without heir brand, no doubt. What I’ve witnessed a couple of times in the games industry is the way you unseat a market leader is you make a better game a couple of times in a row.
I beg to differ Mr. Riccitiello, the way you beat Activision is just wait until they suck every red cent out of a game by pushing a yearly update and shipping it as a full featured title. Â You have to know your competition. Â If Activision has proved anything this generation it’s that they aren’t above force feeding gamers a yearly, bi-yearly, or even more with the case of the Guitar Hero franchise, series of games that people will just eventually get tired of. Â By the time you finally bring your horse to market that takes down CoD it will already have done the job for you. Â Here you go, you want to beat CoD? Â Make the next Battlefield Game 60+ players and create dedicated servers for every platform while keeping the quality at or near where it is now. Â Ding Ding Ding We have a winner.
