Around AOTF ×
Platforms
More
News

Call of Duty could lose 20% market share this fall

by | @AttackFanboy | on August 20, 2011

EA is well aware that it is highly unlikely that Battlefield 3 outperform the Call of Duty juggernaut this fall. Earlier EA COO Peter Moore explained the companies strategy in launching so close to Call of Duty, and its all about market share. The company believes that this strategy to steal market share from the industry leader will put EA in a position to steal back the shooter crown in the coming years.

“It’s less about being second place. This is about taking market share. This is really about a long-term strategy in what we think is a very important shooter segment that has driven over the last few years multiple billions of dollars of revenue into the industry,…If you look at last year, you might argue that Call of Duty took maybe 90 percent of the market share. We think we can knock that down to 70 percent this year. We don’t have to outsell Call of Duty to have a very successful year. This is a long-term strategy to be a major player, if not ultimately a dominant player in this industry. But it starts this year.”

Source: Gamespot

20110820-040519.jpg

Read This Next
Infinite Warfare DLC 2 Continuum Now Available on Xbox One and PC
Infinite Warfare DLC 2 Continuum Now Available on Xbox One and PC

Infinite Warfare DLC 2 is now available on Xbox One and PC after a month’s long wait while the content...

COD: Black Ops 3 – Zombie Chronicles Out May 16th, First On PS4
COD: Black Ops 3 – Zombie Chronicles Out May 16th, First On PS4

We had heard rumors recently suggesting that several of the previous Call of Duty zombies maps would be coming to...

Activision Gives Players Homework to Prep for Call of Duty: WW2
Activision Gives Players Homework to Prep for Call of Duty: WW2

Activision just gave players a bunch of homework to help them prepare for Call of Duty: WW2. Ugh, homework…gross. Well,...

Say Something