Attack of the Fanboy
×
News

Dark Souls 2 being treated like a massive AAA game

by William Schwartz

dark-souls-2-marketing-push

Dark Souls was a surprise hit for Namco Bandai in 2011.  After receiving glowing reviews for the devilishly hard action-RPG, Namco is looking to capitalize on the success of the franchise.  The company believes that Dark Souls 2 warrants a bigger marketing push this time around, one usually reserved for the most massive of AAA games.

In a recent interview with OXM, Namco PR Director Lee Kirton told the magazine:

“We’re going to go guns-blazing with it, and hope to God that it works”

“The good thing this time round is we’re investing more in it from a marketing perspective. With Dark Souls and [PS3-exclusive spiritual predecessor] Demon Souls it was very focused, small-scale. We’re treating this as a massive, massive triple-A title. We’re going to go guns-blazing with it, and hope to God that it works. We’re going after people who love and adore Dark Souls, while hopefully widening the net a little. I’m not saying that every Skyrim player’s going to be jumping on Dark Souls, but it would be nice if some of them did. It’s a different game, sure.”

From Software recently took the wraps off of the game, offering fans a first look at Dark Souls 2 gameplay and screenshots. Since it’s announcement, From Software and Namco have been adamate about making Dark Souls 2 more mainstream than previous efforts, but the companies have confirmed that the game won’t be arriving on PS4 or Xbox 720.

SHARE THIS
Say Something

Check out our Community Guidelines and Comment Policy.