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EA Apologizes For Insensitive Battlefield 1 Tweets Today About World War 1

by Damian Seeto

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EA got a bit of flack today for tweeting images from Battlefield 1 that glorified the violence from World War 1. The publisher has since apologized for anyone it has offended.

The official Battlefield Twitter page announced: “We apologize for any offense taken to content posted earlier. It was not at all our intent to show any lack of respect to the WW1 era.”

If you didn’t see the tweets, Kotaku took screenshots of them before they were taken down. They created a hashtag called “#justWWIthings” and featured images that glorified the violence of the war.

One image showed someone with a flamethrower clearing out a bunker with the caption of “when you’re too hot for the club“. Another is not as bad, but shows a guy pointing a gun with the caption of “when your squad is looking on point“.

This is not the first time a gaming publisher got heat for tweeting something insensitive. Activision was advertising Call of Duty: Black Ops 3 last year and tweeted out “breaking news” that a terrorist attack was happening in Singapore. They made no indication that it was for a video game only. Not to mention in this day and age, terrorist attacks are real so you can see why people were upset.

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