Attack of the Fanboy

Does “Greatness Await” with the PS4?

by William Schwartz


PlayStation 4 marketing is once again picking up steam, and with E3 just around the corner, we’ll likely be hearing plenty of buzz words surrounding the new console. A recent trademark filing by Sony was discovered over on Silicon Era that could be another clue about how Sony will be marketing their new console.

“Greatness Awaits” is a slogan that was recently trademarked by Sony, and it could be the catch phrase for the next-gen platform. Last week, one of the agencies working on concepts for the campaign leaked internal documents that laid bare an advertisement for the “Greatness Awaits” campaign.

You can find a transcription (via Video Gamer) of the commercial below:

“Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.”

  1. The commercial begins on an empty road in a small town. A man walks down the road towards the viewer and says: “Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.”
  2. “Who are you to be ordinary? You, who could get away with murder, or raise the dead…”
  3. The buildings begin to look damaged.
  4. “Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers.”
  5. There is a distant screech, blowing out some windows. Two people sprint the opposite way covered in yellow paint.
  6. “Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives.”
  7. Buildings appear increasingly damaged as he walks, and people begin to follow him.
  8. “Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word.”
  9. He begins to raise his voice to be heard. In the background you see the icon from Destiny.
  10. “Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.”
  11. A distant roar that sounds unlike any human invention is heard. It is loud and rumbling and begins to throw a shadow over our hero.
  12. “And We Will Not Be Denied.”
  13. The camera then pans up to reveal a giant spacecraft from KIlizone fly overhead. The camera turns to follow our hero – we see an epic battle scene. Massive aircraft exploding into flame, people firing weapons from behind overturned vehicles. Soccer players dribbling between the madness, giant robots, dragons, smoke, fire, explosions.
  14. The hero and his followers begin to sprint into the action, the camera charging in behind before craning up to reveal a massive gamer’s paradise.
  15. Copy is superimposed onto the screen:
  16. “Greatness Awaits”
  17. “PlayStation”

Sony’s PlayStation 4 is expected for release this holiday season.

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