PlayStation 4 marketing is once again picking up steam, and with E3 just around the corner, we’ll likely be hearing plenty of buzz words surrounding the new console. A recent trademark filing by Sony was discovered over on Silicon Era that could be another clue about how Sony will be marketing their new console.
“Greatness Awaits” is a slogan that was recently trademarked by Sony, and it could be the catch phrase for the next-gen platform. Last week, one of the agencies working on concepts for the campaign leaked internal documents that laid bare an advertisement for the “Greatness Awaits” campaign.
You can find a transcription (via Video Gamer) of the commercial below:
“Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.”
- The commercial begins on an empty road in a small town. A man walks down the road towards the viewer and says: “Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.”
- “Who are you to be ordinary? You, who could get away with murder, or raise the dead…”
- The buildings begin to look damaged.
- “Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers.”
- There is a distant screech, blowing out some windows. Two people sprint the opposite way covered in yellow paint.
- “Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives.”
- Buildings appear increasingly damaged as he walks, and people begin to follow him.
- “Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word.”
- He begins to raise his voice to be heard. In the background you see the icon from Destiny.
- “Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.”
- A distant roar that sounds unlike any human invention is heard. It is loud and rumbling and begins to throw a shadow over our hero.
- “And We Will Not Be Denied.”
- The camera then pans up to reveal a giant spacecraft from KIlizone fly overhead. The camera turns to follow our hero – we see an epic battle scene. Massive aircraft exploding into flame, people firing weapons from behind overturned vehicles. Soccer players dribbling between the madness, giant robots, dragons, smoke, fire, explosions.
- The hero and his followers begin to sprint into the action, the camera charging in behind before craning up to reveal a massive gamer’s paradise.
- Copy is superimposed onto the screen:
- “Greatness Awaits”
Sony’s PlayStation 4 is expected for release this holiday season.