One aspect that has been unanimously praised about the Marvel Cinematic Universe has been its idea of interconnection and continuity, much like the comic books their based on. This praise has naturally led Marvel to rethink how it approaches its view on video games and how to make them better overall.
One of the first focuses for Marvel is “more selective partnerships, fewer licensed titles and more interconnected narrative between Marvel’s games”, according to their executives. For example, Marvel Entertainment’s VP of production for games, TQ Jefferson, stated at the Disney Infinity: Marvel Super Heroes reveal that, “Marvel’s overall success in film and TV and other lines of business, means that Marvel is now attracting better partners in the gaming space. We’re talking to people now who have strong vision and great teams that can actually execute, and we’re not as concerned with hitting a date [that’s a movie tie-in] and wanting to hold out for quality and have things go out when we’re ready.”
We’re evolving how we’re approaching our games and building the universe
He continued, “We are looking at smarter, more interconnected experiences, more interconnected narrative…You’ve heard me talk about the Marvel Gaming Universe, how the game’s exist in their own continuity, how they share elements from other games and they’re working along the same story lines — or they’re at least aware of each other. We are evolving how we’re approaching our games and how we’re building out our [games] universe.”
According to Jefferson, part of this also stems from the decline in sales of games based on movie tie-ins. “We have to respond by introducing higher quality product. We’re pushing more quality now than we ever have in the past and if that means fewer games, that means fewer games. As long as we’re hitting a high quality bar and holding ourselves to a higher standard.”
While these may seem like hot fluff, Marvel has been acting behind the scenes in regards to reeling up all its licenses in order to maintain creative control. According to The Motley Fool, Marvel has asked companies such as Capcom, Activision-Blizzard and others to discontinue digital distribution of Marvel titles such as Spider-Man: Web of Shadows, X-Men: The Official Game, X-Men Origins: Wolverine, and Ultimate Marvel vs. Capcom 3. Whether Marvel will do anything with the franchises remains to be seen.