A partnership between Sony and Activision has prohibited Microsoft from advertising Bungie’s upcoming shooter, so the company has taken a unique approach to making sure people know that Destiny is also coming to Xbox One.
Creating a fake fragrance called “Destiny”, the company is now running an ad campaign for a ficticious cologne. While Microsoft may be playing dirty with their Destiny Fragrance website, they’re not exactly trying to fool anyone here.
“Thanks for smelling something was up,” reads a message on the website, revealing Destiny is actually a video game. Chalk one up for unique ways to market a game, which has seen a ton of marketing messages hitting media outlets in recent weeks. Last night, a live-action trailer for Destiny went live during the Seattle Seahawks ’14 NFL Season Opener (which you can find here).
Destiny the game is due out on September 9th for the Xbox One, PS4, Xbox 360, and PS3.