Depending on who you ask, you might hear that Super Mario Run is short on content considering the price tag that it has. This has been an issue for a lot of people who started playing the game on launch day, feeling that $10 for 24 levels just isn’t worth it when considering the brief nature of the levels. While this has lead some to believe that the game will receive new levels going forward, it looks like that isn’t the case.
A Nintendo spokesperson has spoken with the Wall Street Journal about the game, where he revealed that the game would not be getting any new content following its launch. This includes both free and paid DLC, which is something that many assumed would eventually happen to keep people playing the game. This is definitely an interesting move considering that Nintendo’s stocks have been going down since the game’s launch, which many pin to some of the negative reactions that the game got at launch.
This has been mirrored by SuperData downgrading their sales projection for the game, dropping their original $60 million first month projection to just $12-15 million. They said that “Based on the early numbers we see coming in and the response from consumers, we expect Super Mario Run to initially earn on the lower end of our forecast, around $12-15M in its first month. Requiring to ‘always be online’ is prohibitive and the game is still a bit too heavy-handed for quick-play on a phone. Finally, we anticipate Nintendo to announce a discount after the holidays to keep momentum.”
While some of this news might not bode well for the game’s staying power in the coming months, as of right now the game has been doing extremely well. It was recently reported that the game has been downloaded over 37 million times since its launch last week, quickly making it one of the most successful mobile games of all time.