Pokémon GO Celebrates First Anniversary With New Event

One year ago today (July 6), Pokémon GO first launched. Since then, it has gone on to become one of the...

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One year ago today (July 6), Pokémon GO first launched. Since then, it has gone on to become one of the most successful mobile games ever. Niantic, the game’s developer, has announced several events in time for the game’s first anniversary, including the game’s biggest update that included new Gym mechanics and Raid Battles, as well as a real-world event that will take place in Chicago later this month. Today, they announced another in-game event that will last from July 6 through July 24.

This event, unlike the Gym and Raid Battle update that happened to happen around Pokémon GO‘s anniversary, is made specifically to celebrate the game being out for a year. In this event, players will be able to catch a limited-edition Pikachu that wears a hat akin to the one Ash Ketchum wears in the earlier episodes of the Pokémon anime. Additionally, an “anniversary item pack” will be available from the game’s in-game store that will include Egg Incubators, Max Revives and Ultra Balls at a discounted rate.

Niantic also recently announced that they are teaming up with UK company Big Heritage to “curate historical locations throughout the ancient city of Chester within Pokémon GO to encourage community engagement and education.” On the weekend of July 22, the annual Chester Heritage Festival will take place and this year it will include in-game and real-world Pokémon GO activities all over the city of Chester. Historical landmarks will become PokéStops and schools will use Pokémon GO as a way to teach young people about the history of the city.

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Dylan Siegler
Dylan Siegler has a BA in Creative Writing from the University of Redlands. He has copy edited novels and short stories and is the editor of nearly all marketing materials for RoKo Marketing. In addition to his professional work, Dylan is also working on several of his own projects. Some of these projects include a novel that satirizes the very nature of novel writing as an art and a short film that parodies buddy cop movies. His short story “Day 3658,” a look into a future ten years into a zombie apocalypse, is being published in September of 2017 in Microcosm Publishing’s compilation Bikes in Space IV: Biketopia. His political satire "The Devil's Advocates" is currently available for free (the link to this story can be found on his Facebook page).