Sony PS3 Sales Lower in Q1
Year over year, Sony’s PlayStation 3 sold less this year than in the previous quarter 2010. From April to June, PS3 sales were 1.8 million units, pushing the lifetime sales figures for the console to 51.8 million. While console sales were down, software for the electronics maker were up slightly, with the company selling 1.3 million more than the previous year. Sony did take a monetary loss in the quarter with a large part of the blame falling squarely on the shoulders of the disaster that hit Japan earlier in the year.
Sony who has also been recently navigating through uncharted waters in the wake of the PlayStation Network breach has noted that use has returned to normal levels. The company says “Most recently, user logins to the PlayStation Network in North America have returned to similar levels as before the cyber attacks.”
The company also noted that their projections for 2011 to sell more consoles have been reaffirmed. Will the company cut prices in the back half of the year leading to the holiday season to gain market share? It looks like they might have to if they want to hit their projections.
