Attack of the Fanboy

Sony’s PSN Welcome Back Pack Helped Boost PS3 Sales

by William Schwartz


The PlayStation Network has been back up and running for some time now, and according to Sony, many customers have returned to the PSN and accepted their offering of free games in the Welcome Back package.  The Welcome Back package, which in actuality was Sony’s apology for losing your personal information stored on their servers, appears to have been a succesful move by the company.  According to the games analytics firm, EEDAR, the Welcome Back Package seems to have boosted Sony’s console sales in what has traditionally been a sluggish part of the year.

“Among users claiming title acquisition in June 2011, the PlayStation 3 had a 44% share among 7th generation home consoles, up from 40% prior to the PlayStation Network outage. As with the previous analysis, removing the four Welcome Back titles resulted in a 1% increase in market share from March 2011. While this increase in market share is small, the fact that the PlayStation 3 market share increased both with and without the free offerings indicates that the Welcome Back Program likely boosted sales of other paid content, specifically those available either exclusively through download or those that had a physical or digital purchase options,”

Source: EEDAR

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