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Titanfall developer struggling to market new shooter

by William Schwartz


Titanfall has been a tough game for Respawn Entertainment to market. A different type of shooter experience that relies on a blend of player on player action, giant mechs, and computer controlled AI — the game has a lot of moving parts. Couple these moving parts with the fact that Titanfall doesn’t have a traditional campaign, and getting word out about what’s special about Titanfall has been a trying task for the developers.

Respawn’s Drew McCoy claims that the methods that the studio has been using to promote the game have been untraditional when compared to what other developers are doing. In a post on NeoGAF, McCoy writes:

“Its actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.”

“Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.”

Titanfall has had no trouble getting press to cover their game. Since E3 2013 and the reveal of the Xbox/PC exclusive, there’s been a ton of praise for the shooter. Though recently, when it was revealed that Titanfall would be a six on six multiplayer experience, some voiced discontent with the seemingly low player count.

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