Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.

Titanfall developer struggling to market new shooter

This article is over 11 years old and may contain outdated information

Recommended Videos

Titanfall has been a tough game for Respawn Entertainment to market. A different type of shooter experience that relies on a blend of player on player action, giant mechs, and computer controlled AI — the game has a lot of moving parts. Couple these moving parts with the fact that Titanfall doesn’t have a traditional campaign, and getting word out about what’s special about Titanfall has been a trying task for the developers.

Respawn’s Drew McCoy claims that the methods that the studio has been using to promote the game have been untraditional when compared to what other developers are doing. In a post on NeoGAF, McCoy writes:

“Its actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.”

“Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.”

Titanfall has had no trouble getting press to cover their game. Since E3 2013 and the reveal of the Xbox/PC exclusive, there’s been a ton of praise for the shooter. Though recently, when it was revealed that Titanfall would be a six on six multiplayer experience, some voiced discontent with the seemingly low player count.


Attack of the Fanboy is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy