Nintendo Trademarks New Service “Nintendo Check-In”

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There is a Twitter account called @trademark_bot that automatically posts a tweet every time a trademark is registered in Japan. Recently, the account picked up on a new Nintendo trademark for a service called “Nintendo Check-In” and a logo for it.

According to Nintendo Everything, the tweet, when translated, explains that the trademark for “Nintendo Check-In” falls under trademark category 41, which can be used for producing or distributing films, plays or musicals, planning or managing gaming tournaments, providing entertainment facilities, renting toys or providing games online. From this information, it seems most likely that “Nintendo Check-In” will be one of two things. It’s possible it could be Nintendo’s own video steaming service, seeing as how the Switch doesn’t have Netflix, Hulu, or other video streaming services, but I don’t think this possibility is as likely as the other. The other possibility is that “Nintendo Check-In” will be the service Nintendo has discussed that will act as a Netflix or Hulu but for old video games. Nintendo has stated before that they are working on a video game streaming service that will give gamers access to a library of classic games for a low, yearly subscription fee. This seems to fit perfectly with category 41’s description of providing games online.

If “Nintendo Check-In” is in fact going to be a video game streaming service, it’s likely it will start off with NES and SNES games, likely even Nintendo 64 games, many of which were available on the Wii and Wii U’s virtual console. One has to wonder if Nintendo will give in to fan demands and give players access to now-classic GameCube games as well. GameCube games were playable on the Wii if you had the physical disc, but they were never available via virtual console on either the Wii or Wii U. Now that the GameCube is more than a decade and a half old, older than the N64 was when the Wii came out, it’s possible that GameCube games can now be considered “classic” enough to earn them a spot in Nintendo’s streaming service.


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Dylan Siegler
Dylan Siegler has a BA in Creative Writing from the University of Redlands. He has copy edited novels and short stories and is the editor of nearly all marketing materials for RoKo Marketing. In addition to his professional work, Dylan is also working on several of his own projects. Some of these projects include a novel that satirizes the very nature of novel writing as an art and a short film that parodies buddy cop movies. His short story “Day 3658,” a look into a future ten years into a zombie apocalypse, is being published in September of 2017 in Microcosm Publishing’s compilation Bikes in Space IV: Biketopia. His political satire "The Devil's Advocates" is currently available for free (the link to this story can be found on his Facebook page).