Nintendo will not be cutting the price of the Wii U anytime soon, according to Satoru Iwata. Despite Nintendo’s slow start with the Wii U and the downward revision of sales projections for the new console, Iwata believes that the company still has time to relay the benefits of the Wii U to consumers.
“With Wii U, we have take a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown… I would like to make this point absolutely clear,” said the CEO.
“We have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U.”
Although the company recently cut sales forecasts for the Wii U, a recent “state of the union” for Nintendo fans in a Nintendo Direct broadcast, revealed that there are plenty of games on the way for fans to be excited about. Whether or not Nintendo can cast that net wide enough to snare would be next-gen purchasers is another issue entirely.