Sony confident in market for dedicated gaming handhelds

by William Schwartz


Sony is still encouraged in the market for a dedicated gaming handheld, despite industry talk about the marketplace shrinking for that segment of the gaming industry.  While tablets, phones, and other devices have certainly cannibalized some of their potential customers, Sony points to Nintendo’s recent success as a sign that there is still a healthy market for a handheld device that is dedicated to gaming.  In Japan, the 3DS is selling exceptionally well  following the recent price cut by Nintendo and putting a damper on the PS Vita’s first month on the market.

In a recent interview, Jim Ryan of SCEE explained:

“One of the encouraging things about 3DS’s sales performance at Christmas is that it is confounding the naysayers who say that there is no room in the market for a dedicated handheld gaming device,” Ryan continues  “To that extent we were encouraged by how 3DS did over the last month… The quality, the immersiveness, the richness of the experience that we believe we are going to offer on Vita, way exceeds anything that we believe to be available on any smartphone.”

Anyone that has ever played either Nintendo’s 3DS or PlayStation Vita can agree with that.

- This article was updated on:December 4th, 2017

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