TPUSA just dumped a massive amount of cash into something called a ‘Trump Account’, and Erika Kirk says it’s to champion this new law

Turning Point USA just made a huge commitment to their employees, announcing they will dollar-for-dollar match the federal government’s initial $1,000 deposit into the new “Trump Accounts” established for their employees’ children, as reported by The Hill. TPUSA CEO Erika Kirk shared the news on X, explaining that both Turning Point USA and Turning Point Action are getting involved in the matching program.

Erika Kirk detailed that the effort is deeply personal, continuing the vision of her late husband, Charlie Kirk, who co-founded the organization. She wrote that Charlie Kirk “spoke so often about the importance of young families and having children, and his face would light up every time he learned about a Turning Point employee welcoming a newborn into their family.”

In that spirit, she added, the organizations are “honored to continue Charlie’s support of families through a company-sponsored dollar-for-dollar match of the federal government’s $1,000 contribution to the 503A ‘Trump Account’ established for every eligible employee’s newborn baby.”

This means a child could potentially see a massive influx of cash from multiple sources every year

For those who haven’t heard, the Trump Account is a brand-new, tax-free savings vehicle established when President Trump signed the One Big Beautiful Bill Act into law last July. While formally known as a Section 530A account, the policy is clearly designed to support young families and encourage long-term savings.

The Treasury Department is kicking things off by contributing $1,000 to these accounts for children born between January 1, 2025, and December 31, 2028. The accounts are also available for children who won’t turn 18 before the end of the calendar year in which their parents open an account. You can actually start opening these tax-free accounts right now, as of the start of tax season Monday, simply by making an election on IRS Form 4547.

The whole point is to give kids a massive head start, since the funds become accessible on January 1 of the year the child turns 18. While the government and TPUSA are providing the initial seed money, the potential for growth is what’s really exciting. Starting on July 5, family members, friends, and other adults can contribute up to $5,000 annually to an account. This limit is set to increase with inflation starting in 2028, so you can expect the contribution ceiling to grow over time.

This policy is clearly gaining serious traction in the corporate world. TPUSA isn’t the only organization stepping up; major players like BlackRock, Charles Schwab, and SoFi have also committed to matching that initial $1,000 federal deposit for their employees’ newborns.

Erika Kirk concluded her announcement by stating, “We’re proud to stand with @POTUS in supporting families and investing in the future of America.” President Trump himself spoke at a Treasury Department summit, saying these accounts will help children “get a real start in life.” He clearly believes in this policy’s longevity, predicting that decades from now, “I believe the Trump Accounts will be remembered as one of the most transformative policy innovations of all time.”