Activision’s marketing campaign has been criticized by many by tweeting out a fake “terrorist attack” was going on just to hype up the release of Call of Duty: Black Ops 3.
The official Call of Duty page tweeted: “BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina.”
This was the start of a series of tweets that gave us an “update” on the situation. Other tweets said that Singapore have announced “a state of emergency and declared martial law“. Another tweet said that riot police had to come in and disperse crowds and more.
This marketing campaign has been criticized by many to be in poor taste. Not to mention some people thought the situation was real, based off of the tweets that were made. The first tweet up there did not have any hashtags indicating it was from Call of Duty: Black Ops 3.
In a post 9/11 world, terror attacks are very real so you cannot blame some people being a little paranoid thinking that this was legit. A better way to hype up the game would have been just to release a new trailer of some sort or at least a screenshot from the game.