In a short candid chat with Microsoft, it seems as though they are just shaking off the recent loss of Call Of Duty DLC exclusivity, which many figured to be a lock for Xbox platforms due to the history of previous content. The writing was certainly on the wall when Call Of Duty: Black Ops 3 was announced with little to no fanfare on Microsoft’s part which was usually pushed heavily by them.
We asked Xbox’s Aaron Greenberg, Marketing Lead for first and third party titles for Microsoft how they felt about the PlayStation DLC exclusivity announcement starting with Call of Duty: Black Ops 3 and moving forward. He replied:
“We’re not worried about it. We have the most Call Of Duty players anywhere.”
He has a point, Call Of Duty continues to be a force on Xbox platforms and will likely continue to be showcased at MLG matches around the world. It could be due to that Xbox has had timed exclusivity that they are the leaders. Maybe this isn’t as big of a deal as it would have been a few years ago, or maybe Microsoft is just trying to brush it off. Either way, Call Of Duty: Black Ops 3‘s launch will be an interesting one given that DLC exclusivity has changed hands for the first time in franchise history.