To say that the Nintendo 3DS is eagerly being awaited is an understatement, and Nintendo knows this. In gearing up for their latest product launch, a Nintendo spokesperson sat down with MCV and talked about this ‘landmark hardware release’.
“We’re really relishing one of those big landmark moments,” said Dawn Paine, UK marketing manager. “As you can imagine, we are deep in the planning and it is going to be another once-in-a-cycle launch.” “The difference is that there are other brands operating in that space – and we’re really excited about the positioning of the product and what it can achieve,” Paine said.
The Nintendo 3DS is the world’s first mass marketed 3D device, and it’s a hand held no-less, oh yeah…it’s glasses free as well. Nintendo thinks that it’s going to be a once in a lifetime ‘opportunity to push 3D into a much larger audience’. And if Nintendo’s track record is any indication, they more than likely will. And in 5 years or so, the competition will have their own devices of the same nature.