Attack of the Fanboy

Nintendo of America President Reveals Two Reasons Why Nintendo Switch Won’t Struggle Like Wii U

by Dean James


The Nintendo Switch has been quite a controversial topic since it had its full unveiling last Thursday and Friday through a presentation and Nintendo Treehouse Live stream. There are tons of people that are incredibly excited and pounced on the pre-orders early, which has led to almost total sell outs across retailers, but there are also many skeptics that think it will just be another Wii U. However, Nintendo of America president Reggie Fils-Aime disagrees with this notion for two specific reasons.

Fils-Aime has been making the rounds this last week, with one of them being an interview by GameSpot, where he revealed that he has really thought hard on why the Wii U failed and came up with two specific reasons for why it sold poorly.

He said that he feels Nintendo didn’t effectively communicate the novelty of the Wii U, as he says the “clarity of the consumer proposition” was not strong enough. We all know how badly they handled the initial reveal of the Wii U, as many thought it was just an add-on to the original Wii, which at least they have managed to avoid with the Nintendo Switch.

“Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling. We see the reaction by consumers whether it’s measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven’t heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling.”

The second reason Fils-Aime gave for the failure of the Wii U was that there was not a steady flow of compelling games. The Wii U without a doubt had some gems like Donkey Kong Country: Tropical Freeze and Splatoon, but there were so many large gaps where no games were coming, not to mention franchises like Metroid were completely abandoned in the generation. To avoid this happening again, Fils-Aime stated that the Switch will have a “steady cadence of content,” which we certainly hope comes to pass.

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