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Nintendo’s problems are bad for the entire industry, says Sony

by William Schwartz


Nintendo’s problems aren’t just a problem for Nintendo, according to Sony executive Fergal Gara. The industry at large could see a ripple effect from the company’s recent poor financial performance.

“We need to bring maybe more family-friendly, more casual experiences into the market,” said Gara in a recent interview. I think there’s a big market segment there that we should take the challenge to engage and I see lots of potential to do that.”

Gara says that unless companies like Sony take the challenge to tap into that younger consumer group, the decline of Nintendo could be determental to the industry as a whole.

Nintendo’s highly publicized losses and downward projections shocked the games industry in January. The company cut its projected sales for the Wii U, and even started wading into the possibilities of a new business model going forward.

- This article was updated on:March 7th, 2018

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