The PSN outage and privacy breach could spell big problems for Sony’s PS3 in the future. Recently a CitiGroup Global Markets Analyst, Kota Ezawa released research notes that suggest their is strong concerns that trust in Sony’s business will decline because of the recent problems.
Ezawa noted that eventhough the PlayStation Network and Digital Distribution of goods is only a very small sliver of Sony’s rather large pie, he believes that the brand may be tarnished with consumers not seeing the Sony hardware as safe. As a result the analyst sees a drop in hardware sales for the PS3 and VAIO PC’s.
Sony has done as good a job as any could given the circumstances, so its really hard to put Sony to blame here. Sure its their network and they are responsible 100%, but given the circumstances you can’t really expect them to be able to do much more. A sales drop in hardware for the PS3 console, may force Sony to cut the price for its do everything machine, sooner than they had planned, or risk bringing up the rear this generation…at least in the part that matters anyway.
Published: May 6, 2011 08:37 am