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GameStop predicts shortages for the PS4

by William Schwartz

playstation-4-shortages

The last few quarters haven’t been kind to GameStop.  Software sales have been on the decline, and hardware sales haven’t been doing much better with the Wii U losing steam in 2013.  However, the retailer is optimistic going forward, and think that the PS4 could give the retailer a boost in revenues when it arrives.

‘Demand for PS4 will far outpace supply at launch,’ said Bartel

Tony Bartel of GameStop says that the purchase intent for the PS4 is strong, claiming that close to one million consumers having signed up for information about the new console.  According to Bartel, “Demand will far outpace supply within the launch window, although we have been given no official numbers by Sony,” the executive said during a recent financial earnings call.

Internal research from the company suggests that over a third of the people polled by the company in a survey are expected to purchase a PlayStation 4 in the next year.  If that doesn’t suggest that Sony created buzz with their PS4 announcement last month, nothing does.

It will be interesting to see if Sony’s supply chain has strengthened since the 2006 release of the PlayStation 3.  Shortages followed that console launch and saw the secondary market tack on exorbitant prices to the already pricey console.

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