Sony Launching Internet Television Service for PS3?

According to recent reports from the Wall Street Journal, Sony is preparing to go head on with cable providers such as DirecTV and Comcast with an internet based television service.  The service which is said to have been built to take on the biggest of competitors will be launched on Sony’s vast catalog of electronic devices, such as the PlayStation 3 sitting right next to your cable receiver.

The content delivery method is said to be similar to the one that Apple has been working on for some time, but the finer details haven’t been revealed at this point.

The article that broke the rumor only suggest that Sony is considering the option at this point, but did say the Electronics and Entertainment company has been in talks with “several” media companies in an attempt to negotiate the rights to offer televised programs across the web.