Microsoft announced its company quarterly last night and the company is doing well in this tough economic environment largely in part to the huge success of the Xbox 360 brand. Helped along greatly by the success of the Kinect motion sensor, Microsoft is in the midst of the most profitable cycles it has ever experienced since entering into the console market nearly a decade ago.
The earnings call detailed many of the high points that Microsoft has hit in recent months, with the Xbox 360 brand leading the way in its Entertainment and Devices division.
“We delivered strong financial results despite a mixed PC environment, which demonstrates the strength and breadth of our businesses,” said CFO Peter Klein in the call. “Consumers are purchasing Office 2010, Xbox and Kinect at tremendous rates, and businesses of all sizes are purchasing Microsoft platforms and applications.”
As a platform, the Xbox 360’s revenue grew $712 million or 69 percent, led by sales of Kinect. The company shipped 2.7 million Xbox 360 consoles and 2.4 million Kinect sensors during the Q3 FY11, compared with 1.5 million Xbox 360 consoles during the Q3 FY10.
The company attributes much of the success in video game revenues to the great sales of Halo Reach, and the launch titles that accompanyied the Kinect motion sensor.
Published: Apr 29, 2011 08:30 am