Microsoft’s big bombshell announcement at E3 2016 was Project Scorpio, a new Xbox One console. This new console was said to be the most powerful of all time, ushering in a new age of console gaming that features the “highest quality pixels” and a whole lot of other big pronouncements. Some were skeptical, but Microsoft seems to be doubling on a lot of these, with a new interview between Head of Xbox Marketing Aaron Greenberg and Engadget making some bold claims about the future of Xbox and gaming as a whole.
The main draw of the interview seems to be that Microsoft feels this is the end of console generations. That isn’t to say they are abandoning console gaming, as some naysayers might have suggested with the move toward more PC support. Instead it’s a transition away from the hard set jump to new technology that consoles have had since their inception.
“For us, we think the future is without console generations, we think that the ability to build a library, a community, to be able to iterate with the hardware, we’re making a pretty big bet on that with Project Scorpio,” explained Greenberg. “We’re basically saying ‘this isn’t a new generation, everything you have continues forward and it works.’ We think of this as a family of devices.”
However, while Microsoft is trudging this new path forward for gaming, they aren’t totally sure of where it all leads. Greenberg goes on to say that they will learn from the reception to Project Scorpio. Either way though it is changing things, as Greenberg puts it “if the games and the content deliver, which I think they will do, I think it will change the way we think about the future of console gaming.”
The interview is a great read and has a lot more info straight from Aaron Greenberg himself. Click here to check it out and read more about Xbox One sales, and the future of the Xbox brand.