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Mario Kart 8 Deluxe Is A Success On An Entirely Different Scale Than Believed Says Analyst

by Dean James


Mario Kart has long been one of Nintendo’s most successful franchise and even Mario Kart 8 was able to push some sales for the Wii U for awhile. For those that missed out on the Wii U though, Nintendo made the very wise decision to launch Mario Kart 8 Deluxe within two months of the release of the Nintendo Switch. While its sales have been quite impressive, they may be even bigger than we realize according to one analyst.

According to WCCFTech, Jefferies Equity analyst Atul Goyal released the following statements to investors about the recent release of Mario Kart 8 Deluxe and how its success may even be understated.

“No, this is not just any ordinary success. The scale of this success is many times bigger than what is visible with “MK8D sales of 459K units exceeded MKWii sales of 405K”. Analyzing the scale, we realize that like-for-like, MK8D is mega-hit on a different scale altogether (maybe 5-10x better). On the launch day in the US, MK8D sold c. 459K units. By 31Mar’17, Switch had an installed base of c. 1.2m in ‘The Americas’ (and probably 1.5m by Apr-end). The earlier launch day record was earlier held by Mario Kart Wii (launched in Apr 2008). Recall that MK-Wii was launched 17 months after Wii launch (Nov-2006). My 31Mar’08, Wii had a global installed base of 24.45m (Switch was at c. 2.74m by ’17 Mar-end) and its installed base in The Americas was 10.6m (Switch was 1.2m).”

The fact that this game managed to break the launch day record with so many less consoles in the hands of consumers is really amazing.

The Nintendo Switch has barely been out two months and is still near impossible to find, which definitely limits the amount of consoles in the hands of consumers. However, Mario Kart 8 Deluxe has managed to start off so strongly and is bound to push Switch sales even further once there are more consoles readily in stock.

- This article was updated on:March 7th, 2018

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