Analysts have recently upped their target figures for EA’s Battlefield 3 sales. Â Cowen and Company had previously estimated that DICE’s upcoming first person shooter would sell around 8 million copies. Apparently all that marketing and buzz generated around E3 has resonated with consumers because the analysis firm has raised their target almost 40% from 8 million copies to 11 million copies.
Recent pre-order figures for the game are pacing it ahead of last year’s smash hit, Call of Duty: Black Ops. Â Does that mean that Battlefield 3 will sell more than Black Ops? Â Probably not, but Black Ops went on to be one of the most successful video game launches of all time.
Battlefield 3 was recently on display at E3 2011 where many critics awarded it the best shooter of the show. Â Coming off the big buzz of gaming’s biggest event, gameplay videos have recently surfaced that should urge those of you who haven’t pre-ordered the game yet, to do so. Â There’s also that little thing called the “Back to Karkand” pack that all pre-orders will recieve. Â It’s basically a collection of the most popular maps in the history of the franchise which DICE is including for free if you pre-order the limited edition of the game.
Earlier in the week, retailers also noted that Call of Duty: Modern Warfare 3 was outpacing Black Ops in pre-orders as well. Â Battlefield 3 and Modern Warfare 3 are scheduled to release games in late October and early November respectively alongside new community expanding initiatives with Battlefield 3’s Battlelog and Modern Warfare 3’s Elite. Â This should get interesting as we move toward the homestretch of these releases.
