As the old addage goes you’ve got to spend money to make money. That spending is largely done in the marketing departments of games these days, and Battlefield 3 is no exception. Industry analyst Michael Pachter believes that the game could see between $45 and $50 million dollars to promote the upcoming first person shooter. The large marketing push is definitely focused on getting eyes on their game just ahead of Call of Duty: Modern Warfare 3, who EA hopes to take some holiday market share from.
Call of Duty, which has been a dominant force in the holiday market for years now, has seen other developers push back their releases in order to not content with the high selling titles. This year, as you can tell from the absolutely jam packed release schedule of September to December, that is not the case in 2011.
EA has taken as many steps as neccesary to try and rival Activision’s game, with the large pledge of marketing dollars, as well as releasing the game just a handful of days ahead of Modern Warfare 3. The analyst believes that these steps will be successful for the franchise and believes that the game will outsell it’s predecessor, Battlefield: Bad Company 2 by a landslide.
On the development side, DICE has taken plenty of extra care to make sure what’s coming down the line is quality. A recent interview with Patrick Soderlund of EA highlights some of the small things that DICE has tended to in recent months.