2011 marks the ten year anniversary of the Xbox console, and the franchise that kicked off the wild popularity of this first generation of consoles for Microsoft. Halo: Combat Evolved helped launch the Xbox, but it also helped launch the first person shooter genre to where it is today.
The Saints Row franchise spawned to life to fill somewhat of a demand for sandbox games that Rockstar created with the Grand Theft Auto series. While the original Saints Row saw some criticisms thrown its way for emulating Rockstar's maginificent open-world formula, it's sequel, Saints Row 2 began to forge its own path.
When a developer like Bethesda Game Studios comes out and announces a new RPG, fans take notice. When they proclaim it to be their most ambitious work in a long line of ambitious projects, fans clamor, the gaming world takes notice, and ultimately hype builds to a fever pitch.