Activision is battening down the hatches when it comes to the transition to new consoles. The company recently released their earnings numbers, and issued forward looking statements concerning the foreseeable future for some of their biggest franchises, namely Call of Duty: Ghosts.
Activision warned investors that pre-orders for Call of Duty: Ghosts are lower than last year’s Call of Duty: Black Ops 2, and the publisher is attributing this to the transition into the next-generation hardware. According to Activision, there is an uncertainty and hesitation of consumers to put money down on a specific game without knowing where and when they’ll be able to play it.
From the sound of it, it doesn’t seem like Activision is losing much faith in the Call of Duty brand as a whole. And since other big publishers are also warning about this hesitation from consumers to plunk down their cash on established franchises due to uncertainty, this news isn’t likely signalling the demise of the popular series.
But it doesn’t mean that Activision has an easy road ahead of them, either. The company is seeing fierce competition from EA with Battlefield 4, they’ve still yet to reveal the most essential component of the game, and you’ve still got a great deal of uncertainty in the aforementioned arrival of next-gen consoles. But despite these warnings, analysts still believe that Call of Duty: Ghosts will be the top seller in 2013.
Published: Aug 2, 2013 10:00 am