EA Buys Popcap Games for $750 Million
Electronic Arts announced today that they have reached an agreeable price to aquire Popcap Games. The makers of the popular Plants vs. Zombies and Peggle games have been absorbed by the publishing giant for a reasonable $750 Million dollars with $100 million of the funding coming from EA stock (ERTS). EA’s John Riccitiello claimed the purchase to be a “compelling” aquisition for Electronic Arts.
“PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.” said the EA CEO.
Popcap’s CEO also issued statement on the recent aquisition, ” We picked EA because they have recast their culture around making great digital games,” said David Roberts, CEO of PopCap. “By working with EA, we’ll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience.” said Dave Roberts.
Popcap has seen huge commercial success across a wide variety of platforms. They’ve seen their games published to Facebook, PC, I Device, Xbox 360, PS3, and others where the company has sold over 150 million games.
