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Oculus Rift Price will be ‘at Least $300’ says VP

by Kyle Hanson


In an interview with PCGamer, VP of Product for Oculus Nate Mitchell said that the Oculus Rift price will be “at least $300.” The price of the upcoming virtual reality headset has been a hot topic of debate, as no VR headset manufacturer has officially announced a price point as of yet. Comments in the past have pointed to the $200-$400 range, with this latest statement putting it into the higher end.

The quote came as part of a discussion about Oculus Rift pre-orders, and why the company wasn’t taking them just yet. “There isn’t a big reason to take your money too far ahead of the device,” said Mitchell. “What I think about all day long is user experience, right? So if I’m going to promise you something and you’re going to hand me a significant amount of money or whatever it is—we all know it’s going to be at least $300—if you’re going to hand me $300 today, I am not going to be excited to tell you: ‘OK, in nine, 10, 12, 11 months, whatever it is, you’re going to get something in return.’ The longer you wait, the more you’re like, ‘This is obnoxious.’ ”

There has certainly been some backlash against Oculus and the Rift specifically lately. With more competitors popping up, and a total lack of information about the final release date and price, fans are wondering if they should hold out for the Oculus Rift or jump to the Vive. Comments about how the Oculus Rift should feature ads aren’t helping the situation much either.

If people could get their money down for an Oculus Rift they might become more demanding, but they also would have a definite stake in the future of the device. What do you think though? Would taking pre-orders now be a mistake? Is the $300+ price too high? Let us know in the comments.

- This article was updated on:February 21st, 2018

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