Sega and Microsoft Partner to Create Games Built on Azure Cloud Platform

SEGA and Microsoft join hands for a cloud-based Super Game project.

by Shubhendu Vatsa

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SEGA and Microsoft are partnering to “establish a Next-Generation Development Environment” to design and develop “large-scale global games” that will take advantage of Microsoft’s Azure cloud platform. During an investor event earlier in May this year, SEGA had first yielded some information about the upcoming plans. The publisher had then declared that it would become available during its fiscal 2026 year.

In their latest statement on Monday, the company stated that this new partnership would be integral to their “mid to long-term strategy” and will help them in the development of “Super Game.” As per SEGA, this new initiative is purposed for producing new and innovative titles and will concentrate on “Global,” “Online,” “Community,” and “IP utilization.” The company says that this recent move of developing global cloud games is inspired by the extensive deployment of 5G and cloud services in the past few years.​

Leveraging the power of the cloud and connected environment, the publisher wants to allow players to “enjoy high-quality entertainment content” whenever and wherever they want. SEGA writes, “This proposed alliance represents SEGA looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimize development processes and continue to bring high-quality experiences to players using Azure cloud technologies.”

Microsoft already takes advantage of its Azure cloud technologies to power its Xbox Game Pass and other cloud gaming services. Now the company is strengthening its influence by involving other major publishers to boost cloud gaming. While there is no mention of any games or any other titles in development, this new strategic partnership will accelerate the cloud gaming and cloud-based game as a service landscape.

Microsoft’s Sarah Bond reflected on the official alliance announcement by saying, “we look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies.Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike.” It will surely be exciting to see what this new game development idea brings to the table and how it aligns with SEGA’s goal to implement a global online community.

SEGA has a vast library of games with some well-known franchises like Yakuza and Persona 5. The past few years have been suitable for both the publisher and the games. Now, it seems as if SEGA wants to capitalize on the success and bring a new “Super Game” and advance into the big leagues.

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