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Xbox and Samsung Announce Partnership to Provide a Better 4K Gaming Experience

by Jennifer Locke

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Ultra high-definition 4K televisions are becoming more and more prolific, so it stands as a welcome announcement that Microsoft and Samsung are partnering up to provide a better 4K gaming experience this holiday when the Xbox One X launches.

If you haven’t already upgraded to a 4K television set, this holiday may be the best time to do so. 4K technology contains almost four times the amount of pixels to that of a 1080p display, and the Xbox One X is designed to make the most of each and every one with faster processing, more memory, and 6 teraflops of power. Not only that, but players can benefit from HRD support as well.

“The arrival of true 4K UHD gameplay on the Xbox One X this Fall gives gamers the perfect reason to upgrade their television,” said Eddie Combs, Vice President of Marketing for Samsung Electronics America. “If gamers are looking for a TV that delivers premium 4K HDR picture quality with industry leading design and smart functionality, then the QLED TV and Xbox One X are an unbeatable 4K gaming combination.”

“Xbox One X will bring true 4K gaming to console players for the first time with 40 percent more power than any other console,” said Mike Nichols, Xbox Corporate Vice President and Chief Marketing Officer. “We’re thrilled to join forces with Samsung in the U.S. to deliver immersive 4K gaming experiences to our fans.

Thanks to Samsung’s line of QLED televisions which leverage quantum dot technology, players can take advantage of the best graphics with advancements in light efficiency, stability and a wider color spectrum, as well as bold contrasts and deep blacks, giving an outstanding image quality.

As noted in the post on Xbox Wire, Samsung’s Smart Hub has been expanded to offer a more unified and intuitive experience. The TV will automatically recognize an Xbox One X once it has been connected, and it will set up the Samsung One remote that offers voice control capabilities across more Smart TV features. Just by saying “Game Mode” into the One remote, the audio and video settings will immediately be optimized for gaming.

Specific television and Xbox One X bundles have not been announced just yet, but I expect by October and November we will be seeing them in stores together for some great sales. The Xbox One X releases on November 7, 2017.

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