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Halo Toys Jump Ship To Mattel

by Scott Grill

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Halo toys and figures have long been a staple from McFarlane Toys. However, 343 Industries announced a nice licensing deal with Mattel on Friday that will bring toys based on the franchise to a wider audience.

The seeds for the deal with Mattel were already planted with the Halo MEGA Bloks line and the more recent BoomCo line of line of dart guns. Both MegaBloks and BoomCo are owned by Mattel. The lone hold-out was the actual McFarlane Toys line that started following the launch of Halo 3.

It’s unclear for now if the contract with McFarlane Toys is completely done, but the 6-inch and 12-inch line of action figures and toys is now Mattel’s to produce.

“The success we’ve seen with the Halo MEGA Bloks franchise over the years laid the foundation for this partnership,” said Bonnie Ross, Microsoft Corporate Vice President and Head of 343 Industries. “We’re excited to work with Mattel to bring innovative, quality and, most of all, fun products to old and new Halo fans alike.”

The upcoming 6-inch line of action figures will cost $19.99 and feature “More than 30 points of articulation in a highly poseable form. Each figure includes mix-and-match armor suit and 1-2 iconic, interchangeable weapons so you can customize your figure for battle.”

Meanwhile, the 12-inch line of figures are $9.99 and have only 15 points of articulation. A 12-inch Master Chief bundled with a Warthog will also be available for $50.

Here is the complete line-up of upcoming Halo toys from Mattel. Those going to the New York Toy Fair this weekend will be able to get an early glimpse.

Halo Mega Bloks

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  • Mega Bloks Dual Mode UNSC Warthog (SRP: $29.99) – Twice the firepower makes for twice the ride. This buildable ground vehicle comes ready to deal out double the devastation, with a dual-mode capability that lets you switch between either a Gauss Cannon or Rocket Launcher as your turret-mounted weapon.
  • Halo Mega Bloks Heroes Asst. II (SRP: $4.99) – Legendary Spartans assemble with Halo Heroes Assortment by Halo Mega Bloks that includes Sgt. Forge, Spartan DeMarco, ODST Romeo, and the multiplayer armors: Spartan Scout, Spartan Oceanic, and Spartan Gungnir. Packed with additional detail and iconic weapons, each of these highly collectible heroes comes with detachable armor and can be posed on a deluxe buildable display stand.
  • Mega Bloks Fireteam Asst. (SRP: $15.99) – Assemble your forces and prepare your troops for battle with the Fireteam Assortment by Halo Mega Bloks. Employed by the UNSC and Covenant alike, small units of highly-trained soldiers are used for tactical expertise and flexibility during combat operations.
  • Mega Bloks UNSC Vehicle (SRP: $69.99) – Batten down the hatches with this new UNSC vehicle by Halo Mega Bloks. Rigged with ironclad defenses, this buildable, eight-wheeled artillery tank comes fully loaded with a massive, pivoting cannon. Build the vehicle, and brace your Spartan for an attack from the approaching Covenant Brutes.

BoomCo Halo Guns

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  • BoomCo. UNSC MA5 Blaster (SRP: $49.99) – One of the most iconic, go-to weapons of choice for the Master Chief. Includes true-to-game features – rapid-fire action, interchangeable clips and extra QwikClip storage in stock. Its size, speed and QwikClip compatibility make it a must-have item.
  • BoomCo. Brute Spiker (SRP: $19.99) – Featured in the upcoming Halo Wars 2 and includes the QwikClip system, designed not to jam, for quick-fire action and rapid reloads. Comes with authentic, intimidating Brute Spiker blades and includes 6-dart QwikClip and 6 darts.

Halo Action Figures

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  • Warthog + 12” Master Chief (SRP: $49.99) – Step into the Halo universe with the Warthog deluxe vehicle and figure. Recreate epic missions with the UNSC’s premier ground transportation vehicle in epic scale, complete with a rotating weapon turret to fit your favorite Spartan or Covenant figures. Includes fully articulated, removable 12” Master Chief figure.
  • 6″ Figure Assortment (SRP: $19.99) –All new 6” collectible action figures series brings the Halo universe to life! More than 30 points of articulation in a highly poseable form. Each figure includes mix-and-match armor suit and 1-2 iconic, interchangeable weapons so you can customize your figure for battle.
  • Ghost Vehicle + 6” Figure (SRP: $29.99) – Step into the Halo universe with the Ghost vehicle and 6” Elite Officer figure. Includes highly detailed 6” figure with removable armor and weapon.
  • 12″ Figure Assortment (SRP: $9.99) – Step into the Halo action with the all new Halo 12” figure assortment. Each figure stands 12” tall and includes 15 points of articulation. Figures include one iconic, interchangeable weapon that can store on back of figure and authentic, game-inspired design based on characters from the Halo universe.

Tyco Halo Radio Control Vehicles

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  • Tyco Warthog ONI Anti-Tank Radio Control Vehicle (SRP: $49.99) – The deluxe Warthog ONI Anti-tank Radio Control vehicle is fully functional with forward/backward and right/left steering and missile firing capabilities.
  • Tyco Warthog Light Reconnaissance Radio Control Vehicle (SRP: $29.99) – The Warthog Light Reconnaissance Radio Control vehicle is fully functional with forward/backward and right/left steering capabilities.
  • Tyco Radio Control Vehicle *product title pending* (SRP: $29.99) – All new Halo Radio Control vehicle is fully functional with forward/backward and right/left steering capabilities.

Halo Energy Sword

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  • Energy Sword (SRP: $49.99) – LFX and motion-activated SFX deliver life-like Halo experience, includes “Try Me” feature. Recreate epic Covenant vs. Spartan battles with Halo-inspired Covenant deco and design.

[Image via 343 Industries]

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